How Do You Calculate Bounce Rate, and Does It Impact Deliverability? Your subscriber’s mailbox is no longer active.The email address is invalid or doesn’t exist.

They’re returned to the sending email server because of a variety of reasons that are permanent, including:

Soft bounces are often caused by temporary delivery issues that may be solved by the next email send. The bounce rate is further broken down into soft bounce rates and hard bounce rates: Soft Bounce vs Hard Bounce-What’s the Difference and Why Should You Care?Īn email bounce-back occurs when an email is rejected by a subscriber’s email server the email bounce rate measures the portion of recipients who didn’t receive your email message. Here, we discuss the important differences between soft and hard bounces, some typical bounce rates to let you see how yours compare, and steps that you can take to prevent your emails from bouncing.

Plus, high bounce rates can hurt your email deliverability, which is why you should closely monitor and proactively manage email bounces. 6 Ways to Reduce Email Bounce Rate & Improve DeliverabilityĬategories: Email and web analytics, Email distribution and deliverabilityīounced emails are frustrating! When your emails bounce, it means that a portion of your prospects and customers may never get the email messages that you carefully crafted for them and that they wanted to see.

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